VGMus

Symphony orchestra that played iconic songs from games, movies and series. The project started at the University of Brasília as an academic project and gradually expanded and grew.

Role within the project: I worked in the orchestra's marketing and strategic planning department. I was called to join the team based on the desire of the orchestra's members and leaders to transform themselves into a commercial product. I helped create the strategic planning, project pricing and marketing plan.

Result achieved: During my time in the orchestra, the plan had only just begun to be implemented. Over time, I observed the commercial growth of the project and the implementation of a pocket version called VGMus Band.

What I learned: It was my first contact with cultural notices and the commercial side of a project. This experience helped increase my interest not only in marketing, but also in strategic planning.